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Subliminals are hidden suggestions, perceived only by your subconscious mind. They can be audio suggestions, hidden behind music, or visual suggestions airbrushed or cleverly incorporated into a picture or design, or words/images flashed on a screen so fast that you don’t consciously see them.
Some subliminal programming tapes offer verbal suggestions recorded at a low volume. I question the efficacy of this technique ? if subliminals are not perceptible, they cannot be effective, and subliminals recorded below the audible threshold are therefore useless. The oldest audio subliminal technique uses a voice that follows the volume of the music so subliminals are impossible to detect without a parametric equalizer. But this technique is patented and, when I wanted to develop my own line of subliminal audio cassettes, negotiations with the patent holder proved to be unsatisfactory. My attorney obtained copies of the patents which I gave to talented Hollywood sound engineers, asking them to create a new technique. They found a way to psychoacoustically modify and synthesize the suggestions so that they are projected in the same chord and frequency as the music, thus giving them the effect of being part of the music. But we found that in using this technique, there is no way to reduce various frequencies to detect the subliminals. In other words, although the suggestions are being heard by the subconscious mind, they cannot be monitored with even the most sophisticated equipment.
If we were able to come up with this technique as easily as we did, I can only imagine how sophisticated the technology has become, with government or advertising funding. And I shudder to think about the propaganda and commercial manipulation that we are exposed to on a daily basis. There is simply no way to know what is behind the music you hear. It may even be possible to hide a second voice behind the voice to which you are listening.
The series of books by Bryan Key, Ph.D. on subliminals in advertising and political campaigns, well documents the misuse in many areas, especially printed advertising in newspapers, magazines and posters.
The big question about subliminals is: do they work? Based upon the response from those who have used my tapes, the answer is yes. Subliminal suggestions behind the music in department stores can be advising customers not to shoplift. An East Coast department store chain reported a 37 percent reduction in thefts in the first nine months of testing.
A 1984 article in the technical newsletter Brain-Mind Bulletin states that as much as 99 percent of our cognitive activity may benon-conscious, according to the director of the Laboratory for Cognitive Psychophysiology at the University of Illinois. The lengthy report ends with the statement, “these findings support the use of subliminal approaches such as taped suggestions for weight loss and the therapeutic use of hypnosis and Neuro-Linguistic programming.”
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