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Powerful Persuasion Strategies

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Sadness is emotional pain associated with, or characterized by feelings of disadvantage, loss, despair, helplessness, disappointment and sorrow.

1. You’ll make decisions more slowly. According to a recent study, sadness fogs your brain and makes even the most routine decisions more difficult.

2. You’ll make decisions based on short-term gains. Another study found that when you’re sad, you’ll seek happiness as quickly as possible, regardless of the long-term implications.

3. You’ll undervalue yourself and your possessions. Study participants were induced to feel sad and then asked to price an item for sale. They were likely to set a lower sale price than their neutral peers.

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